Name:
Location: Vidor, Texas, United States

I have been in Sales, Sales Management and Marketing for for the last 45 years. I have helped hundreds maybe even thousands of sales people to more productive lives and outstanding success.

Wednesday, September 09, 2009

Selling In The New Economy

Selling in the new economy can be a real challenge the days.

When you really think about it the problems selling in today’s economy is a three fold problem.

With the economy being what it is today you will not only have to have a competeive pricing structure but offer good service as well.

Thirdly you need to keep in touch with your customers so they will remember the good experience they had with you, your company and your product.

True the economy is beginning to come around and this is so much the better than it was but the economy still has a long way to go to be where we were two or three years ago.

For the time being just make your product or service as attractive as possible.

If you sell a service make sure you follow up on all leads as timely as possible.

What ever you do, don’t set appointments and fail to make the visit.

The home improvement industry is a complete failure when it comes to doing this.

It may be the contractors and sales people are continuing to chase the rain bow and looking for the bigger more profitable job.

The way the economy is today you cannot afford to step over the small not nearly as profitable job in search of the so called dream job that never comes.

Reading this if you are in a business such as this and are guilty of doing this now is the time to stop and take notice and then start doing the jobs as you get them.

If you do this you can triple your business and income over night as most of your competing contractors are passing up the small jobs in hope of finding the big fish.

You will also be remembered when times get good and the home owners are needing substantial projects done at their homes.

On the other hand maybe you sell a service such as general floor cleaning such as rug or tile cleaning. This would also apply to salespeople who sell security alarms or lawn service.

These are both products or services that are normally sold in the home.

You can make a great impression on your prospects if your equipment is spotless and performs effectively and produces immaculate results.

Who would not be impressed?

So you make the sale or do the job, What then?

It is very important to keep in touch with the customer and bend over backwards offering service after the sale.

The true secret to success in selling is developing a large following of happy satisfied customers who will help you with your net working activities.

Enthusiastic customers are your best salespeople and they will break new ground and provide you with more prospects than you can imagine.

So there you have it, good competitive pricing, good experience at the time of delivery and great after the sale customer service.

This all boils down to you being successful, selling in a so, so economy.

Thank you,

Billy J Gibson
http://www.thesellingfool.com
Thesellingfoolbjg@yahoo.com
 
 
 
 
 

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