Using Brain Storming to Develop Lead Prospecting Ideas

When you start to set up a prospecting program to provide leads for your self or your sales force it is an absolute necessity that you start with a few organizational efforts.

You might want to brain storm this with some of your friends who have a vested interest or some of your employees if you are at some level of management.

The way I start I normally take a calendar and mark off the dates that we have to get all of the different operations done.

Some of the options and methods you normally would have at your disposal to produce leads and sales would be:

Cold Canvassing
Telemarketing
Exhibit Sales
Direct Mail
Referrals
Current Customers
Television Advertising
Radio Advertising
Newspaper Advertising

These are primarily the basic ways of advertising and contacting prospects to find interested parties to make presentations to.

There are actually other methods I have used very successfully but the fore going are generally what most companies use.

Depending on your time frame you just have to set down and see what you can come up with using these guide lines to put your brain storming sessions to good use.

When you have a group of interested people together and you mention any one of the above methods it will generate all sorts of ideas from the different people in the room.

Some of the ideas will sound crazy at first but still write them on your white or black board where everyone can see them and comment on them.

If the crazy ideas generate other ideas that have merit the crazy idea was useful after all.

Remember there are no bad ideas just some that may not be too useful at this time or they could be too cost prohibitive so as to not be affordable at this time.

However if you generate the kind of business these sessions normally develop then the discarded idea may become affordable after all.

Most of the ideas and methods I mentioned above are self explanatory even though I realize some people may not know how to go about using some of these methods if they are new to sales. For more information you can go to my Website thesellingfool.com/ where you will be able to learn about the different methods first hand.

I really don’t offer much advise about Radio, TV or Newspaper advertising as their advertising sales agents would be the proper ones to discuss this with.

I have had extremely good success with using brainstorming over the years to come up with fantastic methods of creating sales.

My favorite and quickest way to do a months worth of business in three or four days is with exhibit sales.

I have used exhibit sales with everything from the sales of encyclopedias to pre-need cemetery property.

If there was not a local flea market or fair available to rent a booth at, then I would get a contract with a local book store or grocery store for space to obtain leads or make presentations over the counter.

I have even stopped on the side of the road and put up a small gazebo with table and chairs to generate sales. If you tie a bunch of balloons around your display and provide some good signage you can attract quite a few customers with some cheap free gifts.

I have a page on my Website that goes over exhibit sales in great detail if you are not sure of the best way to go about this.
Thesellingfool.com/

Thank you,

Billy J Gibson
Thesellingfoolbjg@yahoo.com
http://www.thesellingfool.com/