Sales-and-Selling

Name:
Location: Vidor, Texas, United States

I have been in Sales, Sales Management and Marketing for for the last 45 years. I have helped hundreds maybe even thousands of sales people to more productive lives and outstanding success.

Tuesday, January 26, 2010

The Five Steps To Creating A Sale

The following five steps must be followed in the order they are presented to be able to create a sale.

This type of selling is normally called direct sales or creative selling.

I have named the steps below in the order they should be followed.

The company you work for will have extensive information on how they want the steps followed but if you would like my suggestions on how to best do the different steps you can go to my Website http://www.thesellingfool.com/ for information on each and every step.

Prospecting
Approach
Warm Up
Presentation
Close

I will give a short definition on each of the steps here:

Prospecting:
This is the process of finding a potential prospect to make a presentation of your product or service to.

For the most part prospecting is just a numbers game but you can cut down on the number of doors or businesses you approach by doing a little research before you start knocking on potential doors are making phone calls.

Approach:
This is the technique you will have to learn to get really good at, if you want to earn a living. Remember, if you cannot get in the door, it is impossible to make a sale.

Warm up:
The Warm up is critical to develop a professional relationship with the potential customer.

The prospect has to be able to trust you before he will part with any money or sign your papers to buy what ever you are selling.

Presentation:
The way you do your presentation will depending on what you are selling. If you sell a product such as lawn equipment, vacuum cleaners, knives or other kitchen equipment you just do a bang up job of showing the prospect the ease of use and the quality of the results.

If you are selling insurance or giving investment advice you will have to depend on brochures, sales talk or your laptop projection device to get the story across.

Close:
The way I have always taught my salespeople to close was to convince the salesperson that the close is actually the easiest part of making a sale.

Some salespeople try to brow beat the prospect into buying the product or service they are selling. This is a poor practice because if they do sign the contract when the salesperson uses high pressure methods they have a tendency to cancel the order.

You will actually find in a lot of cases the prospect will be on the phone before you even get out to your car to leave and be cancelling the sale.

If they do get the product anyway they will always be a pain in the ass for you and your company from now on because they feel they were forced into to buying.

So the truth is the presentation should be so awesome that when you get to the point of closing the sale the prospect will actually want what you are selling. If they don’t buy at this point it is usually because they do not have the funds to purchase.

Now it is normal for a customer to put up a little resistance when it is time to close as most people do not want to be a push over. To get past this in most cases it is just a matter of going over the strong points and reassuring the customer it is the right thing to do.

If you go to my Website http://www.thesellingfool.com/ you can learn how to close most of the prospects you are making presentations to. Most of my sales people were always able to close in the ninety percent range, once they learned how to make great presentations.

Thank you,

Billy J Gibson
http://www.thesellingfool.com/

Thursday, January 07, 2010

Winning as a Way of Life

Winning it turns out is just a habit that you have to develop.

By making a few minor adjustments in your life you can begin to win and win big I might add.

You just have to learn to believe in being positive in all of the things that you do daily.

Most of the time it is the little things that make you successful.

When you believe you are going to be successful you will be right more often than not.

You are not going out and be CEO of some major corporation over night but you could start out in the advertising department and learn how to promote the business to the point that you are noticed by the people in charge and then work your way up to the position you want in say, five to twenty years.

People do this all of the time but they do not waste time thinking about what could have been. Instead they have their eye on the future and pay attention to the here and now so that they can succeed in what they are determined to do.

For the most part all people are the same and do have what ever it takes to be successful in what ever career or position they are interested in.

If you just take a sheet of paper and sketch out what you want to do and accomplish in life you will have at least taken the first step in getting it done.

Then it is just a matter of following through on a daily basis to make sure you get all of the little things done that insure your daily success.

Make a daily to do list and put all of the things you need to do on it, and then work your list.

In no time at all by following your list you will find yourself winning daily. Then low and behold winning will become a habit that you will just do naturally with out having to think about it all the time.

Even if this advice sounds simple and it is, it still works if you follow through.

I have coached salespeople for years on how to be successful and for the most part these people went on to lead very productive, successful lives.

I would suggest that if this short article gets your attention you might want to come to my website thesellingfool.com/ and learn even more on how to be successful in what ever it is that you are wanting to do.

Make winning your way of life and loosing will become a thing of the past.

Thank you,

Billy J Gibson

thesellingfool.com/